Mike A. Zyvoloski

Led partner and affiliate programs across 10+ brands with full 7-figure channel budget ownership, a team of 6, and direct accountability for partner-sourced and partner-influenced revenue.

• Partner Revenue Management: Drove 7-figure annual partner-influenced revenue across hosting and WordPress plugin brands through structured co-marketing and performance partner programs.
• AI-Forward Channel Strategy: Built a strategic framework for how LLM-driven discovery disrupts click-based affiliate attribution and the compounding risk it creates for partner economics. Designed a phased attribution roadmap spanning post-conversion survey measurement, LLM citation monitoring, and branded search lift modeling to capture and compensate AI-driven publisher value before top content partners deprioritize program investment.
• Co-Marketing Program Execution: Developed and managed integrated co-branded campaigns with priority partners across digital, content, and promotional channels, driving consistent partner-sourced pipeline and revenue contribution.
• Partner Enablement: Equipped partners with messaging frameworks, campaign assets, tracking tools, and onboarding materials to drive adoption of partner-ready programs across the network.
• MDF & Budget Governance: Managed a 7-figure annual channel budget through a formal approval-based process — partners pitched placements and campaigns, evaluated against performance data, partner tier, and revenue objectives, with post-execution ROI tracking.
• Multi-Brand Program Consolidation: Designed and executed migration of 10+ siloed partner programs into a unified Master program — single partner destination, streamlined internal tracking and reporting.
• Partner Prioritization Model: Established a cross-regional partner coverage model spanning US and EU publishers, including UK-headquartered Future PLC, Website Builder Expert (MVF), and global properties within the Ziff Davis portfolio, using performance data, revenue potential, and strategic alignment to focus team resources on highest-value relationships across markets.
• CLO & Rewards Partnerships: Guided team in managing card-linked offer partnerships with Capital One, Rakuten, Bank of America, PNC, and Mastercard, driving incremental lift beyond last-click attribution.
• Sales & GTM Alignment: Owned the partner channel lifecycle for all new product and brand launches, coordinating directly with product, sales, and marketing teams on commission structure, tracking, creative, and partner communications.
• Executive Reporting & Analytics: Owned KPI reporting on CAC, LTV, conversion rates, spend efficiency, and partner-driven revenue via Impact and Google Analytics, using multi-touch attribution and contribution analysis for a full-funnel view across all channels.
• Team Leadership: Managed, coached, and developed a team of 6, setting KPI frameworks, conducting performance reviews, and guiding the team in identifying new partner types and channel opportunities.

Provided partner program strategy and launch consulting for WordPress plugin companies as a one-person shop, handling strategy through execution.

• Delivered program audits, CPA structure recommendations, partner outreach strategy, and platform setup on Impact for early-stage SaaS companies entering the affiliate channel.

Owned the partner program, channel budget, and enterprise partner negotiations. Managed junior account managers with full cross-functional responsibility across marketing and development teams.

• Enterprise Partner Development: Launched and managed strategic relationships with Ziff Davis, Future PLC, Envato, TemplateMonster, SourceForge, and G2, driving consistent partner retention and revenue contribution over multi-year partnerships.
• Impact Implementation: Vetted, negotiated, and closed a 5-year contract with Impact to replace a legacy tracking platform, improving attribution accuracy and delivering a ~2% conversion lift.
• WordPress Hosting GTM: Represented the partner channel in the Q4 2017 WordPress Hosting product launch, contributing to 150% MoM unit growth over the first 120 days.
• VPS Product Turnaround: Built the competitive analysis and business case that repositioned an underperforming VPS SKU — revenue increased 78% in month one and 129% over 90 days.
• Industry Presence: Represented InMotion Hosting and BoldGrid at industry conferences and WordCamps globally, building publisher relationships and expanding the partner network.
• HubSpot Migration: Identified HubSpot as a better fit over Salesforce for partner team operations, secured leadership buy-in, and led full database setup and migration across the organization.
• BoldGrid GTM (2016-2019): Concurrently managed business development and GTM strategy for BoldGrid, InMotion Hosting's wholly-owned WordPress page builder. Negotiated a volume licensing deal with Plesk for pre-built package inclusion, secured the brand's first mass-volume licensing contract, and co-authored partner recruitment playbooks adopted as company standard.

• Onboarded 70% of the company's largest affiliate partners within 2 years.
• Prospected and negotiated top placement with Ziff Davis, generating 500+ new accounts per month and making it the #1 partner for 2 consecutive years.
• Closed a partnership with TemplateMonster through a value-driven pitch, adding 200–300 new accounts per month in incremental sales.
• Designed a 24-hour advertorial campaign with Gizmodo at 90% off — drove thousands of new accounts in a single day with a 78% end-of-year renewal rate.